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We’re a mission-based business with the goal to empower and inspire financial wellness & overall well-being.

From CFO for hire, to Bookkeeping Services & Business Strategy for your business, we are ready to help. But, we’re more than just your bookkeeper.  

We care about Your Strategy, Your Numbers and most importantly, YOU - your mental and physical well-being.  We get it, you may be asking - my wellness?!  You’re a bookkeeping and business strategy firm, that doesn’t make sense?!  But, we believe having balanced books and being a balanced leader go hand in hand.  We believe it is the only way to do business.  

When you bring together all of our services, they can lead to a happy, balanced life and a thriving business.

Driven by our values

We do business with integrity, honesty, transparency and professionalism.

> Trust is built by actions

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We are communicative, dependable, consistent, and strive for care and excellence in everything we do. 

> You are the priority

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We are committed to supporting and serving our local communities. 

> Care is our commitment

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Why a dragonfly?

Just as a dragonfly sees in 360 degrees, we take a comprehensive view of your books, business, and life to ensure complete balance and success.

 

A dragonfly symbolizes change and the “opening of one's eyes.”  With its uninhibited 360-degree vision, it represents the ability to see beyond limitations and embrace new perspectives.

There is meaning to the dragonfly in our logo!

Just as a dragonfly sees in 360 degrees, we take a comprehensive view of your books, business, and life to ensure complete balance and success.

 

A dragonfly symbolizes change and the “opening of one's eyes.”  With its uninhibited 360-degree vision, it represents the ability to see beyond limitations and embrace new perspectives.

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Let's restore your balance

Life is stressful. Owning a business is stressful, but it doesn’t have to be. We start with the numbers, but it's not where we end. . .

Community Outreach

In business, it's not just about growth—it's about giving back and connecting with the community.

 

We've supported local nonprofits with donations, participated in fundraisers, and joined clients in their giving programs.

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We aim to bring
a fresh perspective!

FreshEye is an accounting and business strategy firm with a twist of wellness! 

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Jaclyn O'Brien

Founder & CEO

With over 15 years of experience in hospitality and accounting, Jaclyn launched FreshEye for entrepreneurs ready to achieve balance in books, business and life. She also founded KeyLyme, raising Lyme disease awareness + healthy lifestyles.

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Denise Dingus

Accounting Manager & Controller

Denise is an Accounting Specialist with over 30 years of experience, including roles as a Controller and Accounting/Payroll Manager. She streamlines operations, improves efficiency, and manages payroll and HR while leading teams effectively.

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Kassie Ogden

Accountant

Kassie provides exceptional bookkeeping and accounting services by leveraging her education, training, and skills. She enjoys working closely with clients, ensuring they feel understood and confident in the financial insights shared.

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Kenny Gardner

Accountant & Business Development

Kenny has over 15 years of experience in customer service and business development, with a passion for helping businesses grow. He focuses on creating strategies that drive business success and build strong client relationships.

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Michelle Newman-Lomasky

Accounting Manager

Michelle has over 15 years of accounting experience in multiple accounting sectors. She has a background in audit at KPMG, as well as in outsourced accounting.

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Donna Bresnock

Accountant

With 19 years of accounting experience and a background as an Assistant Controller, Donna specializes in payroll, taxes, accounts payable/receivable, and financial reporting. She enjoys building strong client relationships and growth.

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Brian Robinson

Accountant

Brian has extensive experience managing accounting and administrative duties across various industries. Skilled in QuickBooks, budgeting, and Gusto Payroll, he is dedicated to improving operational efficiency for his clients.

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Elizabeth Albertella

Accountant

She has over 25 years of experience in retail, customer service, and accounting, specializing in payroll and accounts payable/receivable. She focuses on organizing and streamlining processes across various industries such as wineries and construction.

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Lane Brubaker

Accountant

A CPA with over 12 years of accounting experience. Lane began in public accounting, specializing in tax returns, and now enjoys bookkeeping for industries like wineries, e-commerce, and real estate. In her free time, she loves board games and Disney trips.

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Maybe Sullivan

Accountant

Maybe manages all administrative accounting tasks, including payroll, collections, and hiring, while supporting small business operations. As an entrepreneur and national track champion, she brings both skill and passion to tackling challenges.

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Renee Schermerhorn

Accountant

Renee is an Accountant with over 24 years of experience including many industries such as not-for-profits, manufacturing, retail, construction, real estate, and more. She loves connecting with her clients to better understand their needs and help manage their finances.

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Tara Fritz

Accountant

With over 25 years of experience, Tara excels in managing financial operations for construction companies. She’s skilled in payroll, accounts receivable/payable, job costing, and billing, with expertise in software like Procore and Foundation.

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BUSINESS PROGRAM

In this small group mentorship, we take an in-depth look at your business and create an actionable roadmap tailored to your goals. You'll see real results in just 6 weeks.

Think
Tank

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BALANCED LEADERS

 

We cultivate balanced leaders and provide tools to avoid burnout, achieve balance, and promote personal growth for a healthier, more positive life.  Invest in your success with the transformative Trinity Effect program.

The Trinity
Effect

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EXPLORE OUR EVENTS

Join us at our peaceful 7-acre farm in Purcellville for breakfast at the farm the 3rd Friday of each month, workshops, and events — or reserve the farm for your own retreat or strategy session!

Retreats at
the Farm

Our goal is to reduce the stress business owners face, making running a business enjoyable again. It’s not just about bookkeeping—we help our clients rediscover their passion and live a balanced, healthy life without burning out.

Meet the Team!

There's more!

We’ve designed specialized programs and retreats that create a space for entrepreneurs to collaborate and focus on their financial and business strategies.

 

By integrating wellness practices, we ensure you can also prioritize your most valuable asset — you!

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